When faced with the fear of the unknown, people often seek out familiar comforts that offer predictability, personalization, and joy—much like the warmth and satisfaction of a bowl of Kraft Mac and Cheese.
Gen Z is experiencing heightened anxiety in public spaces and having trouble joining. So let's bring familiarity to public spaces through collaborating with Pokemon Go. Through this collaboration, Kraft will integrate in-game friendship interactions and introduce Kraft Coins, allowing players to unlock exclusive rewards.
