9-5 x Matrix
9-5 x Matrix
The 9-5 to stay alive.
9-5 x Matrix is an editorial spec work inspired by the continuous systems of capitalism shot in its matrix origin— Wall Street.
9-5 x Matrix conceptual video content published for social media showcasing the hustle of Wall Street and 9-5 lifestyle culture in New York City.
Fashion influenced by the office core trend and LUAR's La Alta Gama SS23 collection, combined with cyber Y2K elements inspired by the film The Matrix.
Fashion Direction & Mood Board
Visual Mood Board
Concept, Creative Direction, Fashion Direction, Casting by Elanna Wright.
Photography by Effy Feng
Styling by Teyla Simon
Assisted by Joshua Cotto